According to a recent study by Quaker Canada, more than one in five Canadian parents (21%) have struggled financially themselves to ensure their child is appropriately dressed for winter.

Stats like that shatter my heart into a million pieces.  As a mother to two young children myself, the thought of ANY child not being warm and cozy in the winter months is just too upsetting. ALL children deserve warmth.

Want to know how YOU can help? It’s so easy and will bring so much joy to families in-need! During the month of November, when you share the hashtag #JoyOfWarmth and tag @QuakerCanada on your public Facebook, Twitter or Instagram profile, Quaker will provide a bowl of warm oatmeal to a child in-need at Boys and Girls Club locations across the country, to a maximum of 100,000 bowls.

The Quaker® brand is also working with Boys and Girls Clubs of Canada to provide new winter coats to children from families in-need so they can feel the #joyofwarmth.  Talk about a brand with heart.

the joy of warmth

We hear it constantly.  It’s pretty much shouted at us.  That catch-phrase that is on social media repeat these days… “It’s the little things”.  Yes, life IS all about the little things. I absolutely agree.  And, when the ‘little things’ are basic human needs like food and warmth, it’s the little things that can have the greatest impact and the little things that we could all be doing to help others who need it most.  The little things like the joy of warmth.

I recently saw a post on Facebook that had gone viral and it was a photo of a winter coat zipped up around a tree trunk in an inner-city neighbourhood.  The coat was meant to be taken by anyone who needed it to stay warm.  As it turns out, there are people going around attaching/hanging coats to tree trunks all over the place and I thought it was such an amazing idea.  It gave me the warm fuzzies knowing those coats would be so appreciated by whomever needed them most.

That’s why I was so excited to learn about this campaign and how Quaker Canada is helping families in need this winter. For more information on how the Quaker® brand is working with Boys and Girls Clubs of Canada, click HERE. Let’s all do our part.

This post is sponsored by Quaker®.